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Request for Quotation: Capacity building of media

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N.G.O./Social Services
Total Position:
Job Type:
Consultant ( First Shift (Day) )
Job Location:
All Cities
No Preference
Minimum Education:
Career Level:
Consultant/Consultancy Firm
Minimum Experience:
3 Years
Apply By:
Nov 26, 2019
Posted On:
Nov 15, 2019
Job Description


The International Labour Organization (ILO) has been implementing a global project titled “Global Action to Improve the Recruitment Framework of Labour Migration” (REFRAME) in Pakistan with financial support of the European Union. The project aims at reducing abusive practices and violations of human and labour rights during the recruitment process and maximizing the protection of migrant workers in the recruitment process and their contribution to development. The ILO under REFRAME project is pleased to invite quotation for the provision of services, described in the attachments available on the link: https://www.ilo.org/islamabad/aboutus/WCMS_728221/lang--en/index.htm

  • Terms of Reference
  • Annex 1  Proposal Format
  • Annex 2  Financial Proposal/ Budget Format

Please submit an offer to the ILO, provided your organization is qualified, capable and willing to provide the services specified in the TORs. Participation in this RFP indicates acceptance to the terms and conditions provided. Failure to comply with the provisions of this RFP and its attachments may render a proposal ineligible for consideration. You will be informed in due course of time whether or not your proposal has been selected. The ILO however is not obliged to provide explanations or reasons for its selection.

How to submit proposals

Interested organizations are requested to submit the Technical and financial Proposal along with supporting documents (duly dated and signed) through email to:

 Islamabad@ilo.org  by November 26, 2019 PST 17:00 hours.

Any offer received after the official closing time and date will not be accepted.


Questions and replies:

Should you have any questions, please contact us at the latest by November 20, 2019 only by email (islamabad@ilo.org) quoting the RFQ reference.



Terms of Reference

Capacity building of the media to report on Forced Labour and Fair Recruitment in Pakistan



Pakistan is the 6th most populous country in the world and is a significant actor. The rapid increase in population and labour force in the past few decades has posed serious challenges of poverty and unemployment to Pakistan. As a result, many workers chose, and were encouraged, to migrate abroad in search of work. From 1971 to September 2019, Bureau of Emigration and Overseas Employment (BE&OE) registered 10.92 million Pakistani emigrants, with 96% moving to Middle East. Recently, the changing dynamics of Gulf economies have led to a 60% decline in migration trends, as compared to past years. For instance, in 2017 only 496,286 Pakistani workers were registered for foreign employment, down from 839,353  in 2016 and 946,571 in 2015. The rapidly growing recruitment industry in Pakistan (approximately 2,254 private overseas employment promoting agencies) and a network of informal intermediaries/sub-agents operating in the major origin regions of the country, if appropriately regulated, can play an instrumental role in the labour market by matching suitably qualified human resource with available jobs overseas.

Labour migration offers significant development opportunities, if and when the benefits of labour migration are distributed equitably (see ‘ILO fair migration agenda’ and adopted ‘Global Compact for Safe, Orderly and Regular Migration’, and the adopted ‘Sustainable Development Goals’ under which countries have committed to reporting regularly about progress towards achieving these goals).

It is well documented that across the world, in particular low-skilled migrant workers are morst vulnerbale to unfair recruitment  practices.. In the South Asia – Arab States corridor, a culture is prevalent, where the poorest low-skilled, low-income migrant workers[1]  have to  pay excessive recruitment charges that amount to up to a year or more of their salaries to repay, while  the vast majority of higher-skilled workers do not pay these. Combined with loans from 3rd parties to pay  these recruitment costs  (often against excessive interest rates), the repayment of these charges may result in debt bondage and forced labour.

This culture of exploitation voilates  the international legal frameworks, as re-affirmed in the ILO General Principles and Operational Guidelines for Fair Recruitment (adopted in 2016 and re-affirmed by the adopted definition of recruitment fees and related costs in 2019) which state that ‘the definition of recruitment fees and related costs recognizes the principle that workers shall not be charged directly or indirectly, in whole or in part, any fees or related costs for their recruitment’.

 It is considered crucial to address this culture of exploitation in a multi-pronged manner, by making (low-skilled) migrant workers aware of the risks of engaging with informal agents and the principle that employers are supposed to pay for recruitment for employment, while advocacy is needed towards (a) due diligence and fair recruitment business practices by recruiters (including sub-agents) and overseas employment promoting agencies in Pakistan, and (b) effective legal frameworks and enforcement practices in Pakistan to address unfair recruitment practices which may lead to human trafickking and forced labour; and maximize the benefits of labour migration for all.

As part of its Fair Recruitment Initiative the International Labour Organization (ILO), with the financial support of the European Union has been implementing a global project titled “Global Action to Improve the Recruitment Framework of Labour Migration” (REFRAME) with the ultimate aim of reducing abusive practices and violations of human and labour rights during the recruitment process and maximizing the protection of migrant workers in the recruitment process and their contribution to development

Given the significant outreach of media and their role in informing the general public and influencing behavior, the ILO-REFRAME project organized a roundtable consultation with the key media actors[2] to discuss the issues related to culture of exploitation in recruitment of low-skilled Pakistani migrant workers and country’s obligations vis a vis  reporting on international commitments i.e., SDGs among others.  The session helped identifying avenues for mobilizing the media in Pakistan to effectively address unfair recruitment of low-skilled migrant workers and possible initiatives and partnerships. Amongst several recommendations generated, one was the capacity building of a select group of media personnel and Journalism schools on rights based reporting on issues related to recruitment of migrant workers in Pakistan.



With a view to build the capacity of  media on issues related to recruitment of migrant workers, supporting the investigation of recruitment abuses; and fostering rights-based media reporting, the REFRAME project is designing a media training on fair recruitment and forced labour in Pakistan.

The overall objective of national level training is to improve quality and media coverage of issues related to labour migration and recruitment practices that ultimately will contribute to advocacy for behavior change among migrant workers, overseas employment promoters (OEPs), and policymakers to improve the conditions for migrant workers and reduce exploitative practices.

The participants are expected to be networkers with excellent contacts throughout the media landscape, and/or experts, able to advocate for behaviour change and/or policy change in Pakistan and find avenues to disseminate information on fair recruitment in Pakistan.



The specific objective of the training is twofold:

·To raise awareness, skills levels and engagement of journalists and editors on the recruitment practices; conditions of migrant workers and related issues. This includes the causes and consequences and the possible policy measures to address  issues related to fair recruitment and forced labour.

·To generate high quality journalism on forced labour and fair recruitment challenges in Pakistan that raise awareness among policy makers on the need to take measures for improving the conditions for migrant workers.



· Media review (10-15 page report) – a media content analysis to review ‘trends’ in reporting on labour migration in Pakistan (for example, the framing of stories (crime, trafficking, success stories), the language used, the sources consulted etc). This will provide an overview of the current media landscape – including the most influential digital, print, radio, TV and social media sources in Pakistan (to enable targeting of ILO activities). The media review will identify few examples of good and bad practice in reporting on labour migration, which will contribute to the adaptation of the toolkit (see below). Building on the ILO Media-Friendly Glossary on Migration: Middle East Edition, a local glossary (in Urdu) comprising at least 20 key labour migration terminologies will be prepared.

· Adaptation of Tool Kit for media training  – The ILO has a global toolkit for journalists focused on reporting on forced labour and fair recruitment. Learnings from the media review will help develop/adapt the modules on ‘getting the story’ and ‘telling the story’. The training sessions will be drawn from the ILO Toolkit. The ILO will support adaptation of the tool kit.

 · Hosting an editor roundtable/sensitization session – In order to orient the the key decision makers including Editors; Deputy Editors; Bureau Chiefs among others on the issues related to fair recruitment in Pakistan and secure their commitment to report on labour migration/fair recruitment in line with ILO/fair migration principles, a session will be hosted with a group of editors representing mainstream media.

· Convening two-day training of 25-30 journalists on fair recruitment and forced labour – for women and men representing public and private news agencies; print and electronic media. The training will be led by the ILO Technical Officer, while part of the training will be facilitated by the partner organization focusing on developing stories; pitching among others, while factoring in the local context.

· Mentoring/story development support to trained journalists – Pursuant to the training, mentoring support will be extended to the trained journalists in story development, editing, pitching etc. The trained pool will be supported in networking among journalists (i.e. connecting to experts, civil society, journalists in country of destination etc). The mentoring and porduction of stories should be complemented with a viable strategy to encouarge trained journalists, produce articles/stories on the subjects, it could be media competition with sponsoring the participation of best story writers in relevant national/international training. It may also describe the strategy to cascade/roll out the training at district level.



The target group includes women and men representing mainstream media; preferrably from high labour migration areas/districts of Pakistan:

o   Women and men journalists/reporters/bloggers/writers and influencers

o Media managers/decision makers/editors/opinion leaders to sensitize them on this issue and get their buy-in on the projection/publication of these issues in their media channels/publications



The ILO is seeking service provider/training partner to design and implement the above mentioned proposed activities. The service provider/training partner will be fully responsible for the adequate and timely implementation of the proposed program. The Information, Education and Communication (IEC)/training contents and implementation methodology should consider making the best use of existing experience, materials and outreach modalities to maximize the effectiveness of existing institutions and knowledge. The implementation strategy will be finalized in close consultation with the National Project Coordinator for Pakistan, of the ILO REFRAME project.



·         Work plan including proposed implementation methodology

·         Media review/Content Analysis Report along with Glossary of key terminology in Urdu language

·         Outline of the training material

·         Technical report documenting the process; activities and relevant photographs (including contact list of participants)

·         Financial report outling expenditure related to program activities 

·         At least X media/News pieces on fair recruitment in Pakistan (produced by the trained journalists)



It is anticipated that the duration of project shall not exceed the 6 months including inception and end reporting.



Proposals must be submitted by the deadline on the given formats (Annex 1 – Technical Proposal and Annex 2 – Budget Proposal), along with complete supporting documents. Available on:




The calculations should be shown in Pakistani Rupees. Funds do not cover costs such as new construction, repairs to infrastructure, support staff salaries, procurement of equipment and furniture/fixture etc.  Costs such as training material/consumables, essential project/training staff and utilities etc are admissible. Any contribution in kind or cash by applicant/ organisation is appreciated and should also be reflected.



The technical component of the proposals will be appraised against the following criteria:

·         The applicant must use Annex 1 – Technical Proposal

·         Organizational capacity that includes past experience indicating sound capacity of working on similar projects; relevant experience with international organizations. Field outreach is appropriate to the proposed project

·         Educational qualifications/profile of project team and trainer with demonstrated relevant experience

·         Clear articulation of implementation strategy and methodologies

·         Sustainability which shows that the benefits accrued as a result of the intervention are likely to continue after the end of the project.


The financial component will be evaluated using following criteria:

·         The applicant must complete the attached ‘Annex 2 – Budget Format’

·         The budget is cost effective and represents value for money with high quality (experienced project staff/ trainers, strong outcomes, sustainability etc).

·         The non-programme (including Indirect costs i.e., admin, overheads costs do not exceed 30% of the whole budget. (30:70 is ideal)

·         The applicant meaningfully contributes to the project (ideally 10% of the total budget in either cash or kind incluidng office space; training space; furniture/fixture; equipment and human resource)



The successful organization should have the following minimum qualifications:

·         Registered in Pakistan, with at least three years of work experience in the relevant area/subject

·         Capacity to mobilize and meaningfully engage with the target group

·         Competent and experienced personnel/team

·         Demonstrated understanding/familiarity with human rights; labour rights; international  labour migration among others will be added advantage

·         Presence in proposed geographical location will be added advantage to ensure outreach to potential beneficiaries

·         A demonstrated good track record in serving international development organizations in Pakistan is an advantage.

·         Financially capable of rendering all requested services

·         Willing and able to guarantee the timely delivery of quality products and services

Ability to extend necessary administrative support including coordination with invitees/participants; designing and printing related IEC material; manage logistics and finance including for training venue; travel; lodging/boarding of participants from out station; refreshments/meals among others


[1] Especially those that migrate through informal agents.


[2] Dawn News; The News International; Daily News Islamabad ; NEO News; Associated Press of Pakistan; Press Council Pakistan; Radio Pakistan; Mera Maan; Pakistan Rural Workers Social Welfare Organization; Bureau of Emigration and Overseas Employment; International Islamic University; Mass Communication Department, Lahore Collage for Women University;  Civic Action Resources and few independent media consultants




Required Skills


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