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Full Time/Permanent ( First Shift (Day) )
Master’s degree or equivalent (in communications, journalism, political science, international affairs, public relations/affairs, marketing, or any other related field)
Organizational Context & Project Description:
The World Bank Group (WBG) has an inspiring mission: to end extreme poverty by 2030, and promote shared prosperity by fostering the income growth of the bottom 40 percent in every country.
Established in 1944, the World Bank Group is one of the largest sources of funding and knowledge for development solutions. It is governed by 189 member countries and delivers services out of 120 offices with nearly 16,000 staff globally.
To achieve its twin goals, in 2013 the WBG Board of Governors approved a strategy for the organization. The strategy leverages the combined strength of the WBG institutions and their ability to partner with the public and private sectors to deliver customized development solutions backed by finance, world class knowledge and convening services. It has three components: (1) maximizing development impact by engaging country clients in identifying and tackling the most difficult development challenges; (2) promoting scaled-up partnerships that are strategically aligned with the goals; and (3) crowding in public and private resources, expertise and ideas.
The Communications Associate will participate in the design and implementation of effective communications and outreach strategies, including online communications and outreach. S/he will help develop, execute, and monitor the impact of routine- to medium-profile communications activities related to the World Bank Group's work, programs and/or policies involving key internal and external audiences.
S/he will help develop, execute and monitor routine online activities and is responsible for publishing content online. The CA is responsible for editorial quality assurance of content and in the day-to-day operation/management of relevant external online properties.
Specifically, s/he will undertake the following tasks under the supervision of the World Bank Communication Officers:
- Strategies: Supports teams in planning, design, and implementation of strategies, including digital to promote effective communications with external and internal audiences (e.g., on projects/programs, WBG products, and issues campaigns).
- Relationships: Helps maintain relationships with key external and/or internal constituencies (e.g., the media, civil society, academia, businesses, government agencies, etc.). Helps teams respond to routine and non-routine inquiries about the WBG to enhance two-way communications and dialogue.
- Products: Participates in designing, writing, researching, producing and disseminating communications products (e.g., media packets, news releases, brochures, Q&As, presentations, briefing notes, online and social media content, speeches, etc.) about the WBG, its policies and operations.
- Works independently on routine tasks and programs, but seeks guidance from his/her supervisor as needed on moderately complex projects/issues.
- Online Management: Reviews and monitors online properties for quality and timeliness of content and compliance with WBG standards (editorial, technical, security). Helps deliver routine online communications activities and events.
- Content Creation: Helps prepare, package and adapt material into appropriate and effective digital content. Writes specific content in coordination with other communications staff, as needed.
- Multimedia: Helps conceptualize and produce multimedia content (slideshows, informational graphics, videos, etc.).
- Social Media: Helps create and disseminate social media outreach and audience engagement. Coordinates content on relevant blogs and other social media platforms.
- Publishing: Publishes content to appropriate content management systems in compliance with WBG standards (editorial, technical, security).
- Metrics: Compiles and analyzes metrics reports; proposes follow-up recommendations to improve content.
Furthermore, UN Volunteers are required to:
- Strengthen their knowledge and understanding of the concept of volunteerism by reading relevant UNV and external publications and take active part in UNV activities (for instance in events that mark International Volunteer Day);
- Be acquainted with and build on traditional and/or local forms of volunteerism in the host country;
- Reflect on the type and quality of voluntary action that they are undertaking, including participation in ongoing reflection activities;
- Contribute articles/write-ups on field experiences and submit them for UNV publications/websites, newsletters, press releases, etc.;
- Assist with the UNV Buddy Programme for newly-arrived UN Volunteers;
- Promote or advise local groups in the use of online volunteering, or encourage relevant local individuals and organizations to use the UNV Online Volunteering service whenever technically possible.
- Developing content, providing editorial oversight, writing and drafting materials for online platforms - including feature stories, blogs, videos, podcasts, infographics, etc.;
- Monitoring information, gathering data from internal and external sources on issues of relevance to the work program, and reporting on those activities back to team members;
- Playing a role in staff engagement, internal communications, and stakeholder relations (particularly media and CSO engagement).
- Drafting briefs, speeches, talking points, articles, press releases, presentations, newsletters, press releases, media reports, and other pieces of external and internal messaging;
- Supporting high-priority areas across the GPs in social media content production, posting, monitoring, management, and other areas as needed;
- Monitoring media and press to report back to the team.
- Providing back up support to the communications officers and any other tasks assigned by the team.
- All deliverables described above will be subject to input and approval by the World Bank project team.
The Communications Associate would ideally meet the following selection criteria:
- A minimum of 2 years of practical work experience;
- Broad understanding of HD issues in a rapidly changing world;
- Familiarity with current social, political and development issues. International experience is a plus;
- Proven track record of contributing to the development and implementation of complex communications strategies;
- Demonstrated organizational, research and analytical skills;
- Experience with data-handling, data visualization, fact-checking, proofreading writing for different audiences, and web-based research;
- Experience creating multimedia and interactive content (such as slideshows, presentations, videos, and interactives);
- Experience in communications on development; knowledge of the WBG preferred.
- Near-native written and spoken command of English;
- Good understanding of communications approaches, tools and methodologies related to planning, executing and monitoring internal and/or external communications strategies.
- Ability to leverage different communication tools and methodologies (such as online monitoring and other measurement tools); lead research efforts that identify and map project stakeholders or intended audiences; develop and analyze communications performance indicators;
- High levels of initiative and reliability in accomplishing tasks; good time-management skills and an eye for detail; and ability to work effectively under stress and to juggle multiple tasks within tight deadlines.
- A commitment to teamwork, and demonstrated willingness to provide help and support to others; to lead or follow, depending on the needs of the team. Experience working with cross-cutting teams is a plus.
- Strong interpersonal skills and the ability to work with internal and external partners at all levels, in a multicultural and multinational environment.
Language Skills: Fluency and writing skills in English and excellent reading and writing in Urdu is essential. Spoken proficiency in other provincial languages are a plus
Competencies and Values:
- Creativity & Innovation: Communication skills and ability to speak and write clearly and effectively; listens to others, tailors language, tone, style and format to match the audience; demonstrates openness in sharing information and keeping people informed. Uses good judgment in applying expertise to complex and/or sensitive issues.
- Conceptual and creative thinking to focus on impact and results and to develop practical approaches to overcome challenging situations.
- Integrity and professionalism: demonstrated expertise in area of specialty and ability to apply good judgment; high degree of autonomy, personal initiative and ability to take ownership; willingness to accept wide responsibilities and ability to work independently under established procedures in a politically sensitive environment, while exercising discretion, impartiality and neutrality; ability to manage information objectively, accurately and confidentially; responsive and client-oriented.
- Accountability: mature and responsible; ability to operate in compliance with organizational rules and regulations.
- Commitment to continuous learning: initiative and willingness to learn new skills and stay abreast of new developments in area of expertise; ability to adapt to changes in work environment.
- Planning and organizing: effective organizational and problem-solving skills and ability to manage a large volume of work in an efficient and timely manner; ability to establish priorities and to plan, coordinate and monitor (own) work; ability to work under pressure, with conflicting deadlines, and to handle multiple concurrent projects/activities.
- Teamwork and respect for diversity: ability to operate effectively across organizational boundaries; ability to establish and maintain effective partnerships and harmonious working relations in a multi-cultural, multi-ethnic environment with sensitivity and respect for diversity and gender. Works collaboratively with colleagues to achieve organizational goals; solicits input by genuinely valuing others’ ideas and expertise; is willing to learn from others; builds and sustains relationships with key constituents. Ability to organize themselves well.
- Communication: proven interpersonal skills; good spoken and written communication skills, including ability to prepare clear and concise reports; ability to conduct presentations, articulate options and positions concisely; ability to make and defend recommendations; ability to communicate and empathize with staff (including national staff), military personnel, volunteers, counterparts and local interlocutors coming from very diverse backgrounds; ability to maintain composure and remain helpful towards the staff, but objective, without showing personal interest; capacity to transfer information and knowledge to a wide range of different target groups;
- Flexibility, adaptability, and ability and willingness to operate independently in austere, remote and potentially hazardous environments for protracted periods, involving physical hardship and little comfort, and including possible extensive travel within the area of operations; willingness to transfer to other duty stations within area of operations as may be necessary;
- Genuine commitment towards the principles of voluntary engagement, which includes solidarity, compassion, reciprocity and self-reliance; and commitment towards the UN core values.
Conditions of Service and other information
Conditions of Service:
The contract lasts for the period indicated above with possibility of extensions subject to availability of funding, operational necessity and satisfactory performance. However, there is no expectation of renewal of the assignment.
Moving travel to duty station (if applicable) and a Settling-In-Grant will be provided in the event duty station is not within commuting distance from the place of recruitment. A Volunteer Living Allowance (VLA) of PKR 60,140 is provided monthly to cover housing, utilities and normal cost of living expenses. Well-being Differential of 15% (WBD-A) or 30% (WBD-B) of the VLA will apply, paid on a monthly basis, depending on the ICSC classification of the duty station.
Life, health and permanent disability insurance are included (health insurance for up to 3 dependents), as well as return travel of (if applicable) and resettlement allowance for satisfactory service.
The United Nations Volunteers programme (UNV) is an equal opportunity programme which welcomes applications from qualified professionals. We are committed to achieving diversity in terms of gender, nationality and culture.
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