PURPOSE OF THE POST
To assist in the planning, implementation, monitoring and evaluation of a mass media strategy to promote polio vaccination particularly in high risk areas and amongst high risk populations of Pakistan and to support the UNICEF polio programme mission in Pakistan. The job holder will work at the Provincial level under the daily supervision of the Child Survival Manager. They will take technical guidance from the Chief of Communication (Advocacy and Communication Section) and Communication Officer as directed.
MAJOR DUTIES AND RESPONSIBILITIES
Contributes to the development of a polio programme media strategy by coordinating appropriate research and compiling and analyzing relevant data.
Assists in developing and maintaining close collaboration with state, print and electronic media, as well as with groups and organizations whose support is essential for achieving media and communication objectives of UNICEF’s polio programme and the Polio Eradication Initiative (PEI) in Pakistan.
Oversees media monitoring of polio coverage conducted by the media monitoring agency. Develops and implements a strategy for tracking and addressing negative media coverage of UNICEF in relation to the polio programme, and PEI. Tracks developments/ reporting in the media requiring corrective actions and brings them to the attention of the Communication for Development Specialist. Monitors the public perception of UNICEF in relation to the polio programme, and of PEI in Pakistan and recommends appropriate action to ensure momentum for achieving target vaccination levels in high risk groups and a positive image for the organization and the polio programme as a whole.
Assists in planning, logistic and administrative arrangements to develop public relations events and activities that will place the UNICEF polio programme and polio vaccination related issues in the public arena.
Assists in drafting and editing articles, press releases, human interest stories and other advocacy/information materials for both the web and media, as appropriate. Prepares background communication and promotional materials for briefings and visits of media, celebrities, polio ambassadors, donors, international advisors and other special interest groups. Assists in the planning, logistic and administrative arrangements for them.
Coordinates the production of advocacy and communication materials (e.g., films, video, audio-visual, etc.), to complement media packages for communicating UNICEF polio programme and PEI messages for media, web, events, campaigns etc. Follows up on the production of advocacy and communication materials (e.g., films, video, audio-visual, etc.), and oversees the qualitative aspects of production, (e.g., quality control, translation, review of layouts and graphic design). Liaises with contracted media agency and relevant media outlets, as appropriate, to ensure appropriate placement and coverage of advocacy and communication materials.
Monitors and evaluates the impact of the programme of activity. Advises on modifications to the programme. Monitors and evaluates the appropriate and timely dissemination of advocacy and communication materials to target audiences, and participates in the evaluation of their impact. Provides feedback to the Communications for Development Specialist and UNICEF Chief Polio Eradication Unit on the use and appropriateness of corporate publications and advocacy materials.
Establishes and maintains an up-to-date documentation centre for publications, press releases, clippings, photographic and audio-visual materials, posters and other IEC materials, etc.
Provides technical support and guidance to provincial communications support officers to ensure mass media strategies are in place in the provinces. Plans must address the appropriate challenges based on the analysis of media, campaign and surveillance data.