UN Women Pakistan provides technical advisory and support to the delivery and implementation of gender equality and women’s empowerment agenda in Pakistan. UN Women is uniquely positioned to support initiatives of the government and non-governmental organizations leading towards a full realization of gender equality and women’s empowerment commitments in line with the national and international gender equality and human rights commitments. UN Women provides support to innovative initiatives that promote women’s human rights with special focus on their economic security, political participation, and freedom from violence.
In the six years of its existence, UN Women has firmly established itself as the global champion for gender equality, working to develop and uphold standards and create an environment in which every woman and girl can exercise her human rights and live up to her full potential. We are trusted partners for advocates and decision-makers from all walks of life, and a leader in the effort to achieve gender equality.
Propelled by consistent UN Women advocacy, women’s empowerment, women’s rights and gender equality have been recognized as central to the Sustainable Development Agenda and Goals adopted in September 2015. In the words of UN Women Executive Director Phumzile Mlambo-Ngcuka, “gender inequality now has an expiry date of 2030”.
UN Women’s communications and public advocacy efforts have been an integral part of the organization’s positioning. Proactive and strong expansion of its global and country-level reach through both traditional and new communications channels have established brand recognition and ensured visibility of our work.
UN Women, in raising visibility of its programme work in Pakistan with real-time audience engagement, launched its social media platforms (namely Facebook, Twitter and Instagram) in mid-November 2016. Within its first four months, the Facebook page alone has just under 20,000 followers.
Description of tasks:
Under the overall guidance of and with direct supervision of the Head of the Communications Unit, the Communications (Social Media) Officer will play an active role in producing relevant information, communications and social media activities related to the overall activities of UN Women in Pakistan, and in particular:
1. Content creation.
a) Prepare draft posts (messages/tweets, infographics, videos, event updates, etc.) using photo and video editing on UN Women Pakistan’s programmes and activities, and schedule them for approval via HootSuite and Facebook scheduling
b) Research additional content on women’s empowerment and gender equality and schedule them for approval via HootSuite and Facebook scheduling
c) Support design of and implement social media campaigns for UN Women particularly around International Women’s Day and 16 Days of Activism to end Gender-Based Violence
d) Identify opportunities and develop public interaction to promote UN Women’s activities, through online events, ‘live’ Facebook and Twitter chats, etc.
2. Monitoring social media activity.
a) Monitor social media accounts:
i. Monitor mentions for reposting and retweeting.
ii. Monitor the social media accounts for questions, and flag them to the Head of Communications.
iii. Monitor the social media accounts for negative comments, and flag them to the Head of Communications
b) Analyse social media activity and prepare analytical reports with recommendations to enhance outreach, engagement and growth of UN Women Pakistan’s social media platforms and website
3. Social Media Plan Implementation.
a) Ensure implementation of the social media plan, with a minimum of 2-3 weeks advance content development and scheduling
b) Conceptualize new ways for UN Women Pakistan to engage in social networks
c) Monitor feedback and respond to social media followers providing accurate information, as cleared by Senior Management
4. Network building.
a) Establish, maintain and develop a strong UN Women Pakistan presence in the country and region through various social media networks such as Facebook, Twitter, Instagram, YouTube, Flickr etc. and the Country Office website
b) Build information networks and interact with followers/supporters to engage and develop audiences
c) Develop and sustain partnerships with internal and external partners, including private sector for successful implementation of UN Women Pakistan’s social media plan
Furthermore, the Communications (Social Media) Officer is required to:
- Strengthen their knowledge and understanding of the concept of volunteerism by reading relevant UNV and external publications and take active part in UNV activities (for instance in events that mark International Volunteer Day);
- Be acquainted with and build upon traditional and/or local forms of volunteerism in the host country;
- Reflect on the type and quality of voluntary action that they are undertaking, including participation in ongoing reflection activities;
- Contribute articles/write-ups on field experiences and submit them for UNV publications/websites, newsletters, press releases, etc.;
- Assist with the UNV Buddy Programme for newly-arrived UN Volunteers;
- Promote or advise local groups in the use of online volunteering, or encourage relevant local individuals and organizations to use the UNV Online Volunteering service whenever technically possible.
- Raised visibility and increased audience interaction of UN Women’s work in Pakistan, regionally and globally through the organizations social media and web platforms.
- Daily content generation (editorial, development and design of updates and news feeds – graphics and creativity) and uploads to UN Women Pakistan’s social media platforms (linked to the Country Office website where required).
- Minimum of two years of relevant experience
- Proven experience in communications, writing and photo/video editing
- Proven experience in the strategic use and monitoring of social media
- Proficient in using new technologies and web-based platforms and social media networks.
- Familiar with women’s rights issues
- Some experience with corporate brand management and private sector an asset
- Self-starter; organized, and able to multi-task and balance multiple responsibilities
Language: Written and spoken English and Urdu
Computer Skills: Excellent computer skills to design, create and manage social media content and outreach (text, illustrations and graphics).
Conditions of Service for National UN Volunteers:
Duration of assignment is 12 months which could be extended subject to availability of funding, operational necessity and satisfactory performance. However, there is no expectation of renewal of the assignment.
Travel to duty station (if applicable) and a Settling-In-Grant will be provided in the event duty station is not within commuting distance from the place of recruitment. A Volunteer Living Allowance (VLA) of PKR 60,140 is provided monthly to cover housing, utilities and normal cost of living expenses. Life, health and permanent disability insurance are included (health insurance for up to three (3) dependents), as well as final repatriation (if applicable) and resettlement allowance for satisfactory service.
United Nations Volunteers is an equal opportunity programme which welcomes and encourages people from minorities, disadvantaged groups, women and transgenders to apply.