Media Specialist

United Nations Pakistan

Job Details:
Industry: N.G.O./Social Services
Category: Advocacy and Communication
Total Position: 1
Job Type: TA (Temporary Appointment)
Department: UNICEF
Job Location: Islamabad
Gender: Doesn't Matter
Minimum Education Masters
Degree Title: Advanced university degree in Communication, Journalism, Public Relations; or equivalent professional work experience in the communication area, combined with an advanced university degree in a related discipline.
Minimum Experience: 5 Years(Five years professional experience working with or in international media either in a media relations office or as journalist AND at least two years professional experience in a communications role within an organization. Previous UNICEF, UN and/or humanitarian emergency experience in a communications role is highly desirable.)
Salary Range: PKR. 200,000 to 300,000/month
Apply By: Jun 26, 2012
Posted: Jun 21, 2012
Job Description:

Under the general guidance of the Chief of Communication, UNICEF Pakistan Country Office, and in close coordination with the UNICEF Private Fundraising and Partnerships (PFP) Division, UNICEF Division of Communication (DOC), and the UNICEF Regional Communication Advisor for the Regional Office for South Asia (ROSA), the Media Specialist is responsible for generating media coverage in relation to UNICEF’s priorities and planned activities, as well as any emergency response/early recovery activities, and developing and implementing media strategies for those activities. The Media Specialist works as a core member of the Advocacy & Communication Team.


  • Contributes to the development and implementation of a communication strategy to document children’s and women’s issues in Pakistan. Develops and implements short-, medium- and longer-term media strategies and plans to increase coverage of UNICEF, its work and key issues by both Pakistani and international media. Monitors and evaluates its impact.

    In liaison with the UNICEF Division of Communication (DOC), Private Fundraising and Partnerships (PFP) Division, Regional Office in South Asia (ROSA), and with country office counterparts, identifies and researches story and media opportunities and develops media materials (text, photos, video, etc) on key children’s issues and the current situation, in the event of an emergency. Keeps abreast of issues of importance to children and UNICEF.

    Promotes and facilitates interview opportunities with UNICEF officials and experts. Coordinates/arranges for live or recorded interviews with spokespersons; serve as UNICEF spokesperson as required.

    Develops new media relationships and strengthens existing contacts with international and national media and pitches stories in line with international priorities as directed by DOC and ROSA.

    Drafts and issues press releases, Q&As and key messages and organizes press briefings, as needed. Utilizes both web-based and traditional media when appropriate to generate and maintain public interest in issues of relevance on children and women; tells the story of UNICEF's cooperation to a wider audience.

    Leads/organizes media field visits to project sites in flood- or earthquake-affected areas, or elsewhere in Pakistan, if needed, in coordination with UNICEF HQ (PFP & DOC), ROSA and CO communications teams.

    Manages the process for evaluating media coverage, including managing media monitoring vendors, and determining follow-up actions required and issue management for negative press. Flags any potential emerging issues that may hamper UNICEF image or positioning.

    Takes responsibility for dealing with unanticipated media queries and initiatives as appropriate.

    Develops systems for the Country Office to manage media relations more effectively.

    Leads or supports media work on other issues or programme areas as determined by the Chief of Communications or DOC or ROSA.

Skills Required
Fluency in both written and spoken English is essential. Fluency in Urdu is also required (another Pakistani language would be an asset).


Knowledge of current theories and practices in communication, research, planning and strategy, and the role of mass media.
Excellent English ability; must be able to express ideas and concepts clearly and concisely in written and oral form.
Strong skills in writing news, feature and opinion media materials to tight deadlines.
Experience of developing and maintaining productive working relationships with high level contacts both in the media and internally
Proven ability to act as a spokesperson for an organization
Ideally, technical competence in producing written and visual content for various media formats eg. print, audio, video, and/or still photography, etc.
Knowledge of computer systems, internet, and various office applications.
Proven ability to work as part of a multicultural team.
Initiative, passion and commitment to UNICEFs mission and professional values.
Knowledge of UNICEF, United Nations or other international organizations; knowledge and understanding of humanitarian issues and emergency response
Knowledge of global human rights and protection issues, specifically relating to children and women
Willingness to travel throughout Pakistan to conflict- and flood-affected areas; ability to work in sometimes difficult conditions